Language Matters

Kathleen Stein Smith, Ph.D

Why millennials are the next tourism frontier

“The age group – loosely defined as those born from the early 1980’s to 2000 – spends around $200bn (£153bn) on travel each year, according to market research firm FutureCast.

And overall, they have more cash to splash than any previous generation, with around $6tn in disposable income.

And a growing number of travel firms are trying to get a slice of the market.”

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Languages do matter!


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