Language Matters

Kathleen Stein Smith, Ph.D

To compete online in India, businesses will soon have to work in 122 languages

“There are also forces moving in another direction. In India—population 1.25 billion—local language speakers are adopting the internet faster than ever, far outpacing English speakers. That makes the nation “the next frontier in language services,” according to the translation industry publication Slator.

To target the world’s second most populous market as it increasingly goes online, businesses will have to account for its linguistic kaleidoscope. Indians speak 22 official languages (meaning various local authorities work in those tongues), and about 122 languages are considered “major” and spoken widely.”

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Languages do matter!


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