Cocoa by Candlelight (Why do so many foreigners want to copy Denmark?)
October 2, 2016
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“HOW big is the world’s appetite for things Danish? Foreign audiences have already binge-watched the country’s noir TV series (such as “The Killing” and “The Bridge”) and raved over the new Nordic cuisine of Noma, Copenhagen’s trend-setting restaurant. This autumn, publishers are testing the limits of the world’s Danomania. Before the Christmas season, at least nine English-language books will come out devoted to explaining the elusive quality ofhygge.
Hygge is difficult to pronounce. (Try “hew-geh”.) It is also tricky to describe. Writers have tried “the art of creating intimacy”, “cosiness of the soul” and “cocoa by candlelight”. It is an attitude rather than a recipe, evoking relaxation with close friends or family. Many see it as a quintessential element of Denmark’s national character.”
Read more @ http://www.economist.com/news/europe/21707984-why-do-so-many-foreigners-want-copy-denmark-cocoa-candlelight
Languages do matter!