Language Matters

Kathleen Stein Smith, Ph.D

An unlikely story: Why do South Americans love Turkish TV?

“As the two Turkish TV characters sat on a beach at night and looked into each other’s eyes, millions of viewers in South America held their breath.”

A growing number of Turkish TV dramas among the most watched programmes across the continent.

But why are television programmes from Turkey so popular thousands of miles away in South America?

Turkish shows focus more on old fashioned romance instead of what she sees as Hollywood’s over-sexualisation.

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Languages do matter!

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