Language Matters

Kathleen Stein Smith, Ph.D

The Secret Behind Italy’s Favorite New Film

“This is, more or less, the story of “Quo Vado?” a new comedy that has smashed Italian box office records. It had its premiere on Jan. 1, and in its first week made $39 million; “Star Wars: The Force Awakens,” in three weeks, reached just $23 million. According to The Hollywood Reporter, “Quo Vado?” — or “Where Am I Going?” a modern spin on the Latin question “Quo vadis?” (“Where are you going?”)is on course to beat the box-office record for an Italian film in the country, currently at $56 million, set by 2013’s “Sole a catinelle.” (Italy’s top-grossing film, “Avatar,” made $71.5 million here.)

“Quo Vado?” is indeed funny, full of crisp jokes and amusing situations. But movies don’t just happen. When they strike it big, it means they’ve tapped into something in the national psyche. So what is it?”

Read more @ http://www.nytimes.com/2016/01/15/opinion/quo-vado-italy-bigger-than-star-wars.html?action=click&pgtype=Homepage&version=Moth-Visible&moduleDetail=inside-nyt-region-3&module=inside-nyt-region&region=inside-nyt-region&WT.nav=inside-nyt-region&_r=0

Languages do matter!

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