Language Matters

Kathleen Stein Smith, Ph.D

Giant Christmas Displays Are Taking Over Malls Throughout Asia

“At the Pavilion Kuala Lumpur mall in Malaysia, a Christmas tree towers 75 feet over holiday shoppers.

 The over-the-top tree, which took about six months to go from conception to creation, is just one of hundreds of similar displays at shopping malls across east Asia, where Christmas fever has taken over with force. Asian shoppers’ hunger for all things holiday isn’t necessarily about Christmas itself—indeed, the region’s main religions are Hindu, Islam and Buddhism. Rather, Christmas’ appeal to mallgoers seems to lie in a combination of local love for shopping malls and an overwhelming desire to celebrate.”

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Languages do matter!


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