Language Matters

Kathleen Stein Smith, Ph.D

European party capital (Ibiza) downright cozy in the off-season

“During the height of summer, Ibiza teems with Europeans who crowd into vast nightclubs to ingest questionable substances and dance until morning. After sleeping all day, the story goes, they wake up and do it again. And again. And maybe one more time. And then they go home.

The club scene sprouted roots in the 1980s, as thumping beats were exported from the U.S. and Great Britain to a picturesque landscape bathed in Mediterranean breezes. Fueled (allegedly) by the drug ecstasy, Ibiza’s reputation inched from one of Mediterranean beauty and a hippie backwater to a party place. During the last 10 years, Spanish tourism officials have attempted to maintain the opulent party while also somewhat minimizing it to promote the island for lower-key travelers — hikers, divers, kayakers and sightseeing families.”

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Languages do matter!


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