Language Matters

Kathleen Stein Smith, Ph.D

Not just Black Friday: the five biggest sales in the world

“Elsewhere in the world, Black Friday is not such a big deal – they have other sales events to look forward to

A new study has revealed that Black Friday is going to be huge in the UK. This time last year, retailers made £810 million of online sales in the UK – with Cyber Monday following hot on its heels. It means Black Friday is the biggest online shopping day of the year in this country. But this is not the case elsewhere in the world – where shoppers have not fallen for the charms of the American invention.”

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