Language Matters

Kathleen Stein Smith, Ph.D

Tongue-tied UK businesses find foreign trade lost in translation

“The traditional British approach to communicating with foreigners — if they do not understand you, shout louder in English — is costing money and jobs.

A survey of UK companies has found that a quarter of those operating internationally or planning to do so have lost business because employees do not have sufficient foreign language skills.

This is one factor undermining the government’s export push: goods exports fell in July and the target to double the value of exports to £1tn by 2020 is well behind schedule. It may not be reached until 2034, according to the British Chambers of Commerce.”

Read more @ http://www.ft.com/intl/cms/s/0/d3f4c892-61ed-11e5-a28b-50226830d644.html#axzz3njJNOmYB

Languages do matter!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: