Language Matters

Kathleen Stein Smith, Ph.D

Only 9 Hispanic CEOs at Top 500 Companies

The shake up in United Airlines’ corner office has placed one more Hispanic executive in the top spot at a Fortune 500 company.
That brings the total to nine.

United Airlines named Oscar Muñoz as its new CEO on Tuesday, after the company’s CEO and chairman Jeff Smisek stepped down amid an investigation into wrongdoing at the airline.
Fewer than 2% of all CEOs at Fortune 500 companies are Hispanic, according to the Hispanic Association on Corporate Responsibility.
Roberto Goizueta became the first Hispanic CEO in 1981 when he was named chief executive at Coca-Cola (KO), according to a 2013 HACR report. But there is still lots of room for improvement, according to the organization.”

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Languages do matter!


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