Language Matters

Kathleen Stein Smith, Ph.D

Sprechen Sie power?

“In a chicken-and-egg way, language both reflects and generates soft power, says Ulrich Ammon, author of ‘The Status of the German Language in the World’, published this year. German ranks tenth in the number of native speakers. But it is fourth in the economic output produced by them (including Austrians, Belgians, Liechtensteiners, Luxembourgers, Swiss and others). German is also fourth by number of learners, trailing English, Chinese and French and roughly tied with Spanish, according to Mr Ammon. Some 15.5m people now study German, 4% more than five years ago.

In the slow-moving world of language that is a steep rise.”

Read more @ http://www.economist.com/news/europe/21663257-once-language-schiller-and-goethe-then-hitler-german-hip-again-sprechen-sie-power

Languages do matter!

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