Italians are emotional, the Swiss are punctual: This shopping site is making billions by tailoring its services to European stereotypes
August 23, 2015
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“The name Zalando is unfamiliar to most people outside Europe, but on the continent, the online shopping site has exploded since it started selling flip-flops in 2008. After a massive growth spurt in 2010—Zalando spokesperson Boris Radke says monthly sales shot from €2 million ($2.7 million at the time) to €70 million in just five months—the Berlin-based start-up expanded into other countries and product categories. In 2014, the company went public on the Frankfurt Stock Exchange.
Read more @ http://qz.com/482553/italians-are-emotional-the-swiss-are-punctual-this-shopping-site-is-making-billions-by-tailoring-its-services-to-european-stereotypes/
Languages do matter!