Language Matters

Kathleen Stein Smith, Ph.D

Dear Indian internet startups, spend big on local languages if you want a piece of the next billion

“It’s no secret that India has a massive internet user base.

The number of internet users is expected to hit 500 million by 2017, driven by the growing use of mobile devices. That would make the country second in the world after China.

But many of these users are increasingly surfing the web using regional languages, not English.”

Read more @ http://qz.com/471189/dear-indian-internet-startups-spend-big-on-local-languages-if-you-want-a-piece-of-the-next-billion/

Languages do matter!

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