Language Matters

Kathleen Stein Smith, Ph.D

From boom to bust in Switzerland’s border towns

“The Swiss border town of Kreuzlingen is a lovely, peaceful place. It lies between one of Europe’s most beautiful stretches of water, Lake Constance, and the rolling hills of the canton of Thurgau, with the Alps rising majestically in the distance.

But recently, Kreuzlingen has become too peaceful, eerily quiet in fact. Its main street, optimistically redesigned and renamed the Kreuzlingen Boulevard just four years ago, is empty. There are plenty of shops, but some are closed, and those that are open have few customers.”

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Languages do matter!


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